Brand messaging and website copy that makes prospects scream, “Take my money!”

You need a way to tell the right prospect, “Hey, here’s how I can help you better than anyone else.”

Are you looking towards retirement and want to create a passive income product that brings in additional revenue?

Do you want to stand out online, but constantly posting to LinkedIn and blogging isn’t working and makes you want to crawl on the couch and nap?

Are you finally starting your passion business, but your brand messaging feels “slippery” and uncertain?

Does your site copy make you sad and have no idea how to differentiate yourself online?

Here’s the deal…

Your ideal client is bombarded with new information every second. If they can’t immediately grasp what’s in it for them and how you can help, they’ll walk on by – and choose your competitor.

I created the Slow Branding system after seeing mid-career women struggle with brand messaging. These smart, multi-passionate women with amazing credentials wilted when they wrote their site copy, brainstormed a profitable product, or set their pricing.

They were terrific at what they did – but invisible online. (Maybe this sounds familiar?). The Slow Branding System helps you create authentic brand messaging that showcases your unique message, attracts your ideal prospect, and highlights you as the go-to expert.

You’re not posting everywhere and serving everyone. Instead, you’re moving slowly to connect more deeply with your core audience – and still make money. The Slow Branding System can be described in one word – PROFIT.

Slow Branding helps you:

Pinpoint your perfect reader and learn what’s on their minds
Revise your publication schedule and simplify your promotion.
Optimize your content and help it get noticed by the right people on Google and LinkedIn
Find data-driven posts and blog post ideas that make your readers think, “Wow, she gets me.”
Identify ways to drive additional revenue without increasing your workload

Tell your reader YOUR story in YOUR way – enjoying brand messaging that sounds like you.

You are AMAZING at what you do. Now it’s time to share your brilliance with the world!

CONTACT ME TO LEARN MORE

I work with smart women in two ways:

Slow Branding Brand Messaging Fast Start

Let me help you improve your current messaging and drive more leads

This option is for you if:

You want to focus on a specific aspect of your marketing, sales, or messaging strategy. (Are you starting your brand messaging from scratch or need an overhaul? Check out my Slow Branding Blueprint.)
You’ve been “in your head” way too much and need expert advice to tell you what to fix and how to do it.
You want your LinkedIn profile, sales pages, or proposals to be money magnets and drive the right clients through your virtual door.
You value a collaborative relationship and want feedback from me between calls (Do you prefer to work with me a few hours a month? Check out my hourly consulting option.)

Together, we’ll roll up our sleeves and fix the part of your branding or marketing funnel that’s leaking leads or costing conversions. For instance:

You hear crickets when you send your proposals and wonder if an overhaul could help you make more money faster.
You want to attract new clients, and your LinkedIn profile needs an overview. You want to know how to structure a post that grabs your prospects’ attention.
You’ve created a new cornerstone product and want to add the finishing flair to your brand messaging and benefits. You’re almost there…you just need a little help smoothing it out.

The Fast Start Contains:

In-depth intake form outlining your opportunities, current challenges, and processes.
Customized 30-day action-step strategy.
One 90-minute goal-setting call and three 60-minute clarity calls.
Between-call action item support via Voxer.
Writing prompts to help you create content and gain insight
Training, consulting, and resources designed to move you towards your goal faster.
Goal-setting on every call, with options for accountability.
Let’s see if the Slow Branding Fast Start is right for you.

Through a blend of consulting, coaching, and training, we'll develop a customized game plan and set weekly deliverable goals to wow your target audience and achieve your objectives.

Contact me for a free chat

Slow Branding Messaging Blueprint

Let me help you set up your brand messaging and money-making product within 90 days. Imagine your perfect client contacting you because they saw your posts, love your content, and can’t wait to work with you. Feels freakin’ awesome, doesn’t it?

This option is for you if:

You want to revise your money-making offer and nail down your unique messaging.
You have a new business or a multi-passionate, established entrepreneur launching a new brand.
You need clarity around how to differentiate yourself from your competition.
You have an idea for a money-making product, and it’s time to bring it to life.
You’ve tried to figure this out yourself, but nothing has clicked, and it’s costing you money.

With a mixture of consulting, coaching, and training, we’ll build a customized game plan and create weekly deliverable goals designed to wow your target audience and reach your goals. Together, we address issues such as:

You’re tired of trading time for money, and you want to create a product that drives passive income and frees up time for you to do more of what you love. You need help with market research, pricing, and deliverables.
You’re having trouble envisioning a new “version” of yourself and your site – but you know you need a change. You want to fully embrace your new identity and create content that sounds like you.
Your current or new site doesn’t feel like you, and you don’t know why. You need new messaging that reflects your new identity, target audience, or purpose.

The Blueprint contains:

In-depth intake form outlining your opportunities, current challenges, and processes.
Client persona research training using AI and free Google tools
A list of blog post ideas mapped to your target persona’s search intent.
One 90-minute goal-setting call and ten 60-minute clarity calls.
Between-call action item support via Voxer.
Writing prompts to help you create content and gain insight.
Between-call agreed-upon homework to stay on track.
Worksheets and custom Loom videos for deeper insight
Free access to the SEO Copywriting Certification training designed to help you write higher-ranking copy.
30-day content calendar, so you know what to post when – and why!
Goal-setting on every call, with options for accountability.
And yes, you can invite team members to our calls!

Contact me for a free chat

Check out what my happy clients are saying!

Working with Heather is one of the best decisions I have ever made. While I have always been a big believer in investing in a mentor, one doesn’t always receive bang for one’s buck, but Heather’s guidance has made an enormous impact on my business; in fact, since working with Heather, I have more than 4X’d my income. Engaging, dedicated, knowledgable, and supportive,

Heather has provided the expert guidance I needed to scale my copywriting business—fast. She always makes herself available to support with immediate requests and offers sound, tangible advice, while keeping business fun. Without hesitation, I wholeheartedly recommend Heather as a mentor.

-Camilla Carboni, Luxury Brand Copywriter and Consultant

Let’s see if the Slow Branding Blueprint is right for you. Contact me for a free 30-minute chat.

CONTACT ME

Brand messaging and website copy that makes prospects scream, “Take my money!”

Your ideal client is bombarded with new information every second. If they can’t immediately grasp what’s in it for them and how you can help, they’ll walk on by – and choose your competitor.

You are AMAZING at what you do. Now it’s time to share your brilliance with the world!

I work with smart women in two ways:

Slow Branding Brand Messaging Fast Start

​

This option is for you if:

​

​Together, we’ll roll up our sleeves and fix the part of your branding or marketing funnel that’s leaking leads or costing conversions. For instance:

​

The Fast Start Contains:

​

Check out what my happy clients are saying!

Let’s see if the Slow Branding Blueprint is right for you. Contact me for a free 30-minute chat.

Together, we’ll roll up our sleeves and fix the part of your branding or marketing funnel that’s leaking leads or costing conversions. For instance: