Customized SEO Writing Training — Online or In-House

Hi, I’m Heather!

Back in the late 90s, I was part of a small group of early SEO experts who started the industry — in fact, Forbes called me "the pioneer of SEO copywriting."

Throughout my 25+-year SEO copywriting career, I've trained hundreds of companies across multiple sectors, including SaaS, publishing, higher education, travel, and insurance. I’m even an instructor for LinkedIn Learning. But the thing is…the birth of Google’s AI Overviews and an ever-changing search intent means SEO writing strategies that used to work don’t drive the same returns.

That’s why I love creating customized SEO copywriting training programs for clients. We discuss what works for your site now –and what drives the best brand awareness and lead generation moving forward. Depending on your budget and knowledge needs, I can develop a 90-minute SEO writing session – or we can hang out in person for a full-day workshop. Contact me to learn more.

Could your in-house team use some SEO writing help?

Does this sound like your team?

You have a talented team full of marketing experts, copywriters, and IT ninjas.
You create great content, and you know that you should be “writing for Google” – but you’re not quite sure what that means. You do know that your current site doesn’t have the positions you want and your content is probably to blame.
You may already have a keyphrase research document (although you may not be sure if you’re targeting the right keyphrases.) You may even be working with an SEO or agency to handle the technical side of your site.

But when it comes down to setting a content strategy, choosing the right keyphrases, and writing top-positioned copy, your team doesn’t have a clue. Heck, you don’t even know how to find the time for a content strategy.

In short, you need someone to take a complex topic and make it easy, accessible, and fun. Let's explore your goals, your current strategies, and your needs!I can’t wait to help you grab the Google positions that your site deserves.

CONTACT ME TODAY

Check out what my happy clients are saying!

“Working with Heather to develop our training sessions was a pleasure. She was able to customize our sessions to our specific needs and level of knowledge which made the training so much more productive. The sessions were energetic and interactive. Our team now has the ability to put our new SEO knowledge into action.”

Laurie Jorgensen, Director, Marketing & Creative Services, College of DuPage

I transform great team members into amazing SEO writers and strategists.

I’ve trained companies just like yours — companies with great writers and fantastic content — but so-so Google positions.

Chances are, you’ve probably tried to learn SEO writing on your own. You may have downloaded free guides, checked out some blog posts — maybe even attended a conference. You may have tried some different writing strategies, but things haven’t clicked yet.

Plus, you may have some team members who are resistant to SEO writing strategies, and you’re not sure how to help them see the light. You know some “easy wins” would help convince them, but you don’t know where the easy wins are hiding.

I love training in-house team members (yes, even the resistant ones) on the latest SEO content strategies.

Why?

Because, halfway through the training, I see light bulbs switching on and smiles getting bigger. People realize how easy it is to write solid Titles and drive more traffic to their site. They see how simple it is to tighten up their sales copy and make more money. They explore all the fun, ethical ways to weave keyphrases into their writing and start seeing top search engine positions. They start batting around ideas and developing plans. They finally feel like they have a handle on “this SEO writing thing” and can start seeing success.

I’ll teach you everything I’ve learned over
20+ years as an SEO copywriting expert

I'll break everything down into baby steps, and show you how to manage your SEO content marketing strategy. You’ll be able to pick my brain for hours and finally create a sustainable content plan that works for your company — complete with team member buy-in. And that light bulb above your head will burn bright by the end of the training — and keep burning.