"Torn between two business models, feelin' like a fool..."
Sound familiar? 🤣
Have you considered launching a new (or another) business, but you’re not sure where or how to start – or you’re afraid you’ll burn out if you do it all?
My story may resonate with you.
For months, I’ve been thinking about how to simplify my life. Instead of juggling two sites—Charisma Boost (personal branding and training) and SEO Copywriting—I wanted everything to flow in one direction.
So, I rewrote the Charisma Boost site and was thisclose to phasing out the SEO copywriting site…
...well, you know how that went.
After three people said, "You should write about how to blend generative AI with SEO writing and traditional copywriting," I started digging more into AI prompting.
And -- wow -- once my brain translated geeky AI stuff into common sense, I was blown away.
AI is like that person at the party who acts like they know it all. And sure, sometimes their perspective is amazingly insightful. Not always. But enough to make me pay attention.
It’s been a fast learning process.
I've learned to take the good with the bad and...oh, wait...I feel a song coming on...
"You take the good, you laugh at the bad,
You rewrite your prompts, and then you have,
The facts of AI
The facts of AI."
When the output never seems
To be living up to your dreams
And suddenly, you're finding out
The AI prompt you tried to use
Is poo...ewwww.
It takes a lot to get the prompts right.
When you're learning the AI life."
I apologize in advance for this video earworm:
Obviously, I got waaaaayyy into generative AI.
The thought of starting something new energized my feelings about my existing business.
Suddenly, I found myself rewriting the SEO Copywriting site (revised site coming soon), focusing on AI-assisted SEO copywriting training, and starting a new Substack newsletter for digital writers who want to use AI ethically. (If you sign up for my newsletter at SEO Copywriting, you’ll automatically get on the new list)
Then, I revised the Charisma Boost content again, explaining how I can help show people how to use AI intelligently without selling their souls.
It's been a non-stop push over the last five days. Amy, my editor, has seen a lot of "Can you proof this?" notes from me.
But I can't help myself. As a multi-passionate entrepreneur, two business models (and pivots) are better than one.
Maybe you're the same way...
Focusing on just one business (or your current job) feels boring. You love multitasking and doing different things.
It energizes you – it doesn’t burn you out.
After all, why settle for just one thing if your soul is calling for more?
I've chatted with many women torn between multiple business models.
They have two or three different ideas that make them smile -- and they're stuck because they're trying to choose the "best one."
Instead of starting something, nothing gets launched.
Or, they feel stuck doing the same thing. Every. Single. Day. I get that.
Here's how to decide which business to start next.
Write the business ideas on 3 x 5 index cards, one idea per card.
Shuffle the ideas and put them in order based on what you're most excited about today.
Turn the card over, and mark down the corresponding number. If the idea was your second choice, write the date and #2.
Wait for a couple of days, and repeat the process.
Ideally, you can shuffle the cards at least four to five times. Eventually, your top business choice should be clear.
Start there and focus on it for at least six months, knowing you can play with business idea #2 soon. Watch your energy. See how you feel.
Your ideas may be related (for instance, my businesses are focused on writing digital content) or wildly different. That's okay.
You don't have to be business monogamous.
Instead, follow your passion and see what energizes you.
You may find that adding a new profit center can transform your entire business model -- and help you stay focused and excited.
What I realized is I like working on different things. It's doing the same thing every day that sucks my soul.
And in today's world, it's wise to have additional profit centers that smooth out your income.
What do you think?
Are you contemplating new business ideas? Has the idea of being a multi-passionate entrepreneur appealed to you? Leave a comment, and let me know.
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